Farmsafe Australia appoints Havas Red Brisbane
Havas Red in Brisbane has been appointed by Farmsafe Australia to deliver two national integrated campaigns in 2026 aimed at addressing record-high deaths and injuries on Australian farms.
The client partnership is the latest of several for Havas Red’s Brisbane team that continues to grow its integrated communications, marketing, social and creator offering under new leader Nicole Streete.
The work for Farmsafe Australia will focus on driving behavioural change, raising awareness of on-farm risks, and supporting safer outcomes for farming communities across the country as part of National Farm Safety Week.
The campaigns will combine communications, creative storytelling and stakeholder engagement to ensure the message resonates with farmers, families and the broader agricultural sector.
Havas Red brings strong experience across agribusiness, including a recent client win with Nutrafruit and work with Norco across a 4-year partnership. The agency has also worked with a range of leading food and agriculture brands across Australia and globally, delivering integrated campaigns that connect with both industry and consumers.
Nicole Streete, Executive Director at Havas Red Brisbane, said the appointment reflects the agency’s continued growth in the region and its ability to deliver integrated campaigns beyond traditional PR: “Farmsafe Australia plays a critical role in improving safety outcomes for farming communities across the country.
“We’re proud to partner with them on two national campaigns designed to drive meaningful awareness and behavioural change at a time when the industry is facing serious challenges.”
“Our experience across agribusiness, combined with a strong integrated offering puts us in a unique position to deliver work that cuts through and connects with regional audiences.”
Says Farmsafe Australia Executive Officer, Stevi Howdle: “National Farm Safety Week continues to be one of the most important opportunities we have as an industry to stop, reflect and reset the standard we want to see on Australian farms.
“These campaigns matter because they create conversations that reach beyond compliance, into culture, leadership and the everyday decisions that shape what’s considered normal on farm. We’re excited to see the first campaign, “Show ’em How It’s Done”, build momentum and engagement across the industry as it comes to life in new and impactful ways during National Farm Safety Week.”
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