Fuller expands brand offering with senior hires Tom Crosby and Amanda Eve

Fuller has strengthened its brand offering with the appointment of Senior Designer Tom Crosby (right) and Brand Strategist Amanda Eve (left), further enhancing its ability to deliver strategic, crafted brand work for clients across Australia.

The appointments follow a standout 2025 for the agency, which saw Fuller delivering major brand projects for organisations including the Adelaide Football Club, ElectraNet, Minda and Australian Wine – work that earned global recognition at the Transform Awards.

Fuller Managing Director Will Fuller said the appointments reflected the agency’s continued investment in delivering meaningful, high-impact brand outcomes: “Our ambition is to build brands and campaigns that create change and inspire unity, through work that combines human led strategy and high craft creativity.

“We spend a lot of time immersing ourselves in our clients’ businesses to deliver world class work that meets the organisation’s ambitions. We pride ourselves on employing emotionally intelligent, talented people who embrace this approach.

“Amanda and Tom bring the balance of clear strategic thinking with the highest levels of execution and creativity. I’m excited to see what these two can do for our clients.”

Crosby joins Fuller from Studio Landmark, where, as co-owner, he led strategy-driven branding, packaging, and signage projects across wine, education, hospitality, retail, and the arts, with his award-winning work recognised by AGDA, AADC, the Type Directors Club, and Pentawards.

Crosby said joining Fuller was an invigorating new opportunity: “I’m drawn to design that communicates with simplicity and intelligence. Fuller’s focus on strategy absolutely resonates with me – it enables the talented design team to craft work that’s not only beautiful, but meaningful. I’m excited to now be a part of that.”

Joining Fuller’s growing brand team, Eve brings a fresh, strategic perspective, combining curiosity with insight-led positioning that resonates with organisations and their audiences. With experience spanning graphic design, copywriting and brand strategy, she delivers a well-rounded, integrated approach to building brands.

Eve said she was drawn to Fuller’s team culture and considered approach: “From my earliest conversations with Fuller, there was a natural and genuine alignment in beliefs and approach, grounded in emotional resonance, meaningful connections and positive impact. I’m so excited to be joining a team doing such thoughtful and impactful work with such incredible clients.”

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