Country music’s newest star Bobby Doggins signs deal with Woodstock Bourbon & Cola in new audio-led campaign via Kerfuffle

Woodstock Bourbon & Cola has dropped a debut single on Spotify fronted by country music’s newest star, Bobby Doggins*. Titled The Wood Life, the track headlines a new audio-led platform from the Kentucky bourbon brand beloved by Aussies, created by independent agency Kerfuffle.

The campaign is anchored by Doggins’ debut release and music video that captures Woodstock’s unmistakable spirit: good times, no pretence, and nothing to prove. It’s a natural extension of the brand’s core belief that the “good life” isn’t something you chase, it’s something you choose.

Says Sarah Wilcox from Woodstock: “Woodstock drinkers value an unpretentious, easy-going lifestyle, everything Bobby Doggins represents, that’s why we’re thrilled to be able to sponsor him this year. The world sometimes seems a cynical place distracted by social media and celebrity – Bobby Doggins musical message is a timely antidote to all that.”

Says Bobby Doggins: “It’s sure nice the fine people at Woodstock love my music so much. At first I thought it might be a bad idea to let them use my music but then they sent some Woodstock over and it seemed like a much better idea.”

Says Ant Keogh of Kerfuffle, part of the team who brought the campaign to life: “When I first met Bobby Doggins, I was not only struck by his warm charm, country boy good looks and angelic vocal ability, but more-so his belief that the simple things in life are all you need. He’s a genius.”

Beyond hero audio tracks and music videos, the platform extends into OOH, social and partnerships with Triple M and TikTok, bringing The Wood Life to the main stage. In the second half of the year, phase two will introduce localised executions across regional heartlands. From large-scale placements to always-on content, each touchpoint captures the down-to-earth spirit that’s made this Kentucky Bourbon a favourite down under.

*Bobby Doggins may or may not be a real actual person

Client: Asahi Beverages
Creative Agency: Kerfuffle
Media agency: PHD
Production Company – The Sweetshop
Director – Edward Housden
Post Production – Arc, Studio Pancho
Sound – Sonar Music
Photography – Photoplay – Chris Budgeon

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