Rodd & Gunn appoints The Thoughtful Agency for full-service digital performance in Australia

Rodd & Gunn, one of New Zealand’s most successful premium menswear exports, has appointed The Thoughtful Agency as its full-service digital performance partner in Australia. The brand has built a strong presence locally across both flagship retail and e-commerce.

The appointment comes as The Thoughtful Agency celebrates its 10-year milestone, marking another significant partnership with a leading lifestyle brand.

The partnership will span both Rodd & Gunn’s e-commerce business and The Lodge Group – the brand’s growing hospitality arm – enabling a fully integrated approach across digital, retail, and experiential touchpoints.

This collaboration aligns with Rodd & Gunn’s continued expansion in Australia, including the recent launch of a new flagship and hospitality space in Melbourne.

Says Prav De Silva, CEO / Chief Growth Officer at The Thoughtful Agency: “To be appointed as Rodd & Gunn’s digital agency in Australia is an exciting milestone for our business. It’s a brand with a distinctive presence and significant potential for online growth locally. Working across both The Lodge Group and the broader omnichannel business allows us to deliver a truly integrated strategy across multiple brand touchpoints. We’re also looking forward to bringing our community together through our Thoughtful Minds Connect event series, which will be hosted at The Lodge on Little Bourke Street.”

Says Mike Beagley, CEO, Rodd & Gunn: “Partnering with The Thoughtful Agency marks an exciting step as we continue to evolve both our retail and hospitality experiences. Their expertise in digital performance and brand engagement will play a key role in helping us connect with our audience in more innovative and meaningful ways.”

This partnership further reinforces The Thoughtful Agency’s reputation for delivering integrated marketing solutions across digital, retail, and experiential channels, tailored to premium lifestyle brands.

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