This Is Flow wins $16M Cranky Health media pitch

Independent media agency This is Flow has secured the media account for Cranky Health, better known for its flagship brand The Man Shake, following a competitive pitch process.

The win sees Flow take responsibility for all media planning and buying across Cranky Health’s portfolio of brands, including The Man Shake, The Lady Shake, The Kids Shake and Famous Nutrition.

Founded by former NRL player Adam MacDougall, The Man Shake has grown to become one of Australia’s leading weight loss products, known for its taste, high protein, fibre, vitamin and mineral content, and low in sugar.

Flow impressed throughout the pitch process with its deep experience in the health and wellness category, its innovative approach to tools, technology and data, as well as the agency’s trademark culture, passion and straightforward style.

“Flow stood out with their approach to culture and technology,” says Anthony Mortimer, Cranky Health CEO. “Their experience in the performance space, coupled with the talent within the agency was a clear standout for us.”

Says Jimmy Hyett, CEO of This is Flow: “The Man Shake is an iconic brand that we all know from years of watching sport, and we’re so excited to bring it to even more Australians. The founder story and rise to market leadership is a unique position to be in, and we aim to build on this success across the total Cranky Health business for years to come.”

Media planning and buying has already been underway with the agency, delivering activity across all traditional and performance/e-comm channels.

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