ALDI Australia doubles down on value with new ‘ALDI Prices’ platform via BMF and Zenith

ALDI Australia has introduced a new platform, ‘ALDI Prices’ via BMF Australia, designed to sit alongside its long-running ‘Good Different’ brand positioning and sharpen its message around everyday value.

 

The move reinforces the retailer’s focus on delivering quality products at consistently low prices, positioning ALDI as a destination not just for cheaper options, but for trusted value without unnecessary extras.

‘ALDI Prices’ builds on the existing ‘Good Different’ platform and will be brought to life through an integrated rollout spanning TV, OLV, BVOD, social, radio, PR, partnerships, owned channels including catalogue, website, eDMs and in-store POS, as well as OOH and bespoke formats.

Client: ALDI Australia
Creative Agency: BMF
Media Agency: Zenith
PR Agency: Ogilvy PR
Digital Agency: Digitas
Production Company (Film): Revolver
Director: Andreas Nilsson
Production Company (Stills): Artboxblack
Photographer: Jo Duck

 

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