Carman’s Kitchen appoints Sod to deliver new digital platform

Melbourne-based Sod, a full-service digital agency, has been appointed by Carman’s Kitchen to design and build its new website, marking another addition to Sod’s growing portfolio of Australian FMCG brands.

The project will deliver a new digital platform to strengthen Carman’s online presence and support the brand’s continued growth in Australia’s highly competitive food and beverage market. The website will focus on improving user experience, showcasing Carman’s product range and making it easier for customers to connect with the brand online.

Founded in Victoria, Carman’s Kitchen has grown into one of Australia’s most recognised healthy snack brands, with its muesli, bars and breakfast products stocked in supermarkets nationwide and internationally. The new platform will better reflect the brand’s story and values while supporting its evolving marketing and product innovation pipeline.

A spokesperson from Carman’s Kitchen said they couldn’t be more excited to partner with Sod on this next phase of their digital transformation: “We were very impressed with their expertise and experience across FMCG and e-commerce websites, and combined with their collaborative approach to strategy and design, this partnership feels like a great fit.”

Sod Co-Founder and Creative Director Christian Fish said FMCG brands increasingly rely on their websites as both a brand platform and a marketing engine: “Websites for FMCG brands need to do more than look good – they need to communicate the brand story clearly while supporting marketing campaigns and product growth.

“We’re excited to partner with Carman’s to create a digital platform that reflects the strength of their brand and helps them connect with customers in a more meaningful way online.”

The Carman’s project adds to a growing portfolio of FMCG websites delivered by Sod, including Nuttelex, Grape Co, Connoisseur, Proud & Punch and My Eco Bag. The agency specialises in building scalable digital platforms that combine strategic design, user experience and brand storytelling for consumer-focused businesses.

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