Always Human snaps up M&C Saatchi Sport & Entertainment UK’s Georgie Evans amid client surge

Social first, sport and entertainment agency, Always Human has appointed UK native partnerships specialist Georgie Evans as Senior Account Manager, marking another strategic senior hire as the agency continues to scale in response to growing client demand.

Evans joins from M&C Saatchi Sport & Entertainment in the UK, where she spent more than four years leading integrated campaigns for major global brands including Jameson, Virgin Media O2, Barclaycard, BNY Mellon Investment and Malibu. During her time at M&C Saatchi, Evans delivered large-scale, culturally-led campaigns across digital, social, experiential, broadcast, out-of-home and PR.

An award-winning marketing and partnerships specialist, Evans has built a strong reputation for developing insight-driven, multi-channel work that connects brands with culture, entertainment and talent. Her experience spans major music, sport and entertainment partnerships, including campaigns with Grammy-winner Anderson Paak, Fender and Awake NY, and delivering high-impact festival and live entertainment activations across the UK.

Evans’ appointment further strengthens Always Human, following the recent appointments of Adam Ireland as Managing Director, and TikTok’s Ella McKee as Head of Client Partnerships, as the agency continues to invest in senior capability to support expanding client needs.

Says Ireland: “Georgie is a standout operator in entertainment and partnerships, and we’re thrilled to be bringing her to the Always Human team. As our client base continues to grow, so does the need for senior capability that can lead complex, integrated campaigns at the intersection of social, sport and culture. Georgie brings exactly that.”

Says Evans: “I’ve admired what Always Human has built – it’s a genuinely unique model that blends social, sport and culture in a way that feels both progressive and culturally sharp. The agency is in an exciting phase of growth, and I’m looking forward to joining the team and collaborating on ambitious, integrated work that helps brands show up in meaningful and relevant ways.”

This appointment follows a period of rapid growth for Always Human, with recent work for clients including YoPRO at The Australian Open, Oakley, Sydney Marathon, Fitness First & Sanitarium, launching the iconic Aussie Weet-Bix brand into the creator economy.

Always Human’s talent division – now one of the most influential in the country – boasts a roster that includes Olympic gold medallist Jessica Fox, football superstar Mary Fowler, cricket icon Ellyse Perry, Olympic swimmer Kaylee McKeown, pole vault world champion Nina Kennedy, AFL talent Will Ascroft, and top podcast Hello Sport.

Adds Ireland: “We’re building for what modern marketers need – agile, culturally fluent teams who can deliver real commercial impact. Georgie’s experience and leadership will be a huge asset as we continue to scale.”

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