Campfire x teams up with Netflix to strengthen cultural pathways for First Nations storytelling
Campfire x has announced its collaboration with Netflix on the development of a groundbreaking production playbook designed to create culturally appropriate and respectful frameworks for working with First Nations filmmakers, creatives, and communities in Australia.
Commissioned by Netflix Australia, the playbook provides practical guidance for productions to ensure meaningful engagement, cultural integrity, and long-term positive impact across all stages of development and production in Netflix.
It establishes clear guidance for consultation, cultural safety, and community engagement, while also offering pathways for capacity building and authentic representation both on and off screen.
The playbook is already being implemented across Netflix productions, including My Brilliant Career, which will premiere globally in 2026, demonstrating the company’s commitment to embedding culturally informed practices into its storytellingThe playbook is already being implemented across Netflix productions, including My Brilliant Career, demonstrating the company’s commitment to embedding culturally informed practices into its storytelling processes.
Campfire x Co-Founders Peter Kirk and Brad Cooke said the document represents more than a production guide; it is a living framework that supports systemic change: “This playbook creates a culturally appropriate space for First Nations filmmakers and communities to engage with global productions in ways that are respectful, collaborative, and sustainable.
“We are incredibly proud to have partnered with Netflix Australia on a document that not only guides production practice, but helps shape the future of storytelling in this country.”
The playbook establishes clear processes for consultation, cultural safety, and community engagement, while also offering pathways for capacity building and authentic representation both on and off screen.
Campfire x looks forward to the continued evolution of the framework and to supporting future productions in delivering meaningful cultural outcomes alongside creative excellence.
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