Aussie expat and internationally awarded Global Executive Creative Director Sinead Roarty joins fellow Aussie expat Jake Barrow at VML Czechia

Aussie expat and globally recognised creative leader Sinead Roarty has joined VML Czechia as Executive Creative Director.

She joins fellow Australian expat Jake Barrow, who relocated to Prague in May 2024 to take on the role of chief creative officer.

A seasoned creative with more than twenty years’ experience across global agency networks, Roarty has held leadership roles at McCann Worldgroup, JWT and Wunderman Thompson. Her work has earned over 80 international awards and consistently extends beyond traditional advertising.

Most recently based in New York as EVP, ECD at McCann Worldgroup, Roarty led teams working on brands including Reckitt, Sanofi, L’Oréal and LEGO, while also helping shape the creative responses for multiple new business wins.

Her work frequently moves beyond conventional advertising formats and into broader cultural conversations. Notable projects include “About Ducking Time” for Durex, “I Touch Myself Project” with Serena Williams, which reached over one billion people, and “Subway Live Feed”, a global data-led initiative that tracked 40,000 POS devices across 60 countries and helped provide meals for millions of people in need.

Says Barrow: “We’re glad Sinead chose VML Czechia as her next chapter. Bringing her in, alongside Wanslez and Karla, proves our commitment to world-class creativity and giving our clients access to it,” says Jake Barrow Chief Creative Officer at VML Czechia.

Says Roarty: “I’m thrilled to join Jake, Iva, and all the insanely talented humans at VML Prague. Their Grand Prix at Cannes last year only adds to the pressure, ah, I meant excitement. Before New York, I spent many happy years at Ogilvy, JWT and Wunderman Thompson, so in many ways, this feels like coming home to the WPP family.”

Roarty joins the creative team that includes recently promoted Creative Directors Karla Calheiros and Wanslez Quaresma, who were part of the team behind the Cannes Grand Prix winning campaign for KitKat. The department is led by CCO Jake Barrow and the agency headed by CEO Iva Welker.

Pictured (L-R): Wanslez Quaresma, Jake Barrow, Sinead Roarty, Karla Calheiros

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