ABC News launches new ‘Keep Asking’ national brand campaign via Leo
ABC News has launched a new national brand campaign ‘Keep Asking’.
The campaign, created in partnership with Leo Australia, highlights the role of ABC News as a trusted source of journalism in Australia and focuses on the principles of asking tough questions, following facts and holding power to account.
The campaign is rolling out nationally across TV, out-of-home, social, digital and radio.
‘Keep Asking’ marks the first campaign created by Leo Australia for ABC News.
ABC:
Director, Audiences: Milla McPhee
Acting Head of Marketing: Rebecca Robertson
Group Marketing Manager, News: Natasha Nolland
Head of ABC Made: Kyle Hugall
Head of Media: Sally Phelps
Marketing Manager: ABC News: Jillian Reeves
Marketing Specialist: ABC News, Eliza Storey
Media Planning Lead: Rachel Brown
Designer: Sally Hong
ABC Made
Leo
CEO: Clare Pickens
CCO: Andy Fergusson
Executive Creative Director: Tommy Cehak
Creative Director: Stacey Karayannis
Creative Director: Michelle Walsh
Associate Creative Director: Rosie Stone
Senior Art Director: Daniel Stewart
Senior Copywriter: Tatsuki Kamekawa
CSO: Catherine King
Group Business Director: Gemma Cox
Senior Business Director: Thomas Smyth
Senior Integrated Producer: Holly De Roy
Director: James Dive
Executive Producer: Adrian Shapiro
Producer: Tessa Simpson
DOP: Aaron McLisky
Production Designer: Loretta Cosgrove
1st AD: David Letham
Photographer: Sean Izzard
Casting: Michelle Clancy at Ben Parkinson
Offline: Adam Wills
Grade: Matt Fezz
Online: Viv Baker
Rumble Studios
Composer: Rino Darusman
Sound Designer: Tone Aston
Executive Producer: Michael Gie
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