Skin Control appoints TAG as digital partner

Australian skincare brand Skin Control has engaged TAG to be its digital partner to support its next phase of growth.

The partnership comes as Skin Control enters a high-growth period, with TAG set to amplify the voice of the customer and strengthen support for both retail partners and its e-commerce store.

Skin Control’s Marketing Manager Christian Olson said TAG’s expertise in turning customer insights into actionable marketing strategies would be key to driving the brand’s growth.

“We’re at a pivotal stage in our growth journey, and this partnership will help us expand our reach and impact across our digital channels,” Olson said.

“TAG brings a structured, transparent approach that will help us grow consistently across every channel.”

TAG said the collaboration is focused on creating a scalable marketing framework to support long-term growth.

“The brands that scale successfully are those that deeply understand their customers,” TAG Partner and Head of Growth & Marketing Zoe Goodhardt said.

“We’re helping Skin Control create a marketing engine that supports retailers, drives e-commerce performance and amplifies the overall brand experience.”

TAG is a digital growth consultancy combining strategy, people, marketing and technology to unlock growth across the full customer journey. Its client portfolio includes MYOB, Modibodi, Morgans, Australian Unity and Nala.

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