Momentum Energy lends energy users a helping hand (literally) in playful new campaign
The latest campaign by Aussie-owned energy provider Momentum Energy, brings to life an energy wave to lend a helping hand to energy users. The Helping Hand, known as Hanna, gives a friendly nudge to thirty-something Phoebe, as it puts some momentum into both her home and business.
The campaign was created by Momentum Energy’s in-house creative team led by Dan Forrestal. The light-hearted approach sees Hanna captured in-camera by Photoplay Director, Stef Smith, who brings a deft touch to the comedy and puppetry and creates a wonderfully playful campaign which proves that a helping hand can be…really, handy.
Says EP Oliver Lawrance: “Stef is a naturally funny human but as a comedy director she’s also able to get such relatable, nuanced performances that feel grounded. Not many people know she had a past life as a puppeteer and a NIDA-trained actor… which really informs her approach as a director. It was her idea to make the helping hand a tangible puppet with a lot or personality called Hanna, which adds so much charm and humour but also gave the actor a true character to perform with… which is where the magic was made.”
Says Smith: “I am someone who always prefers in camera, I love seeing things actually come to life in real time. So when approached with the concept my biggest consideration was tone and execution. A human hand may have just been creepy, and with the post timeline we wouldn’t have been able to execute a fully animated approach, but also I didn’t want to. Plus I just love puppets and I love making something! Life is better with puppets!”
Client: Momentum Energy
GM Product and Marketing: Olivia Hudson
Head of Marketing & Digital: Claire McClelland
Marketing Lead – Brand: Kate Macaulay
Creative Lead: Dan Forrestal
Graphic Designer: Alice Kenny
Junior Copywriter: Annika Duncan
Production Company: Photoplay
Director: Stef Smith
EP / Producer: Florence Tourbier
1st AD: Kate North Ash
DOP: Earle Dresner
Production Design: Ruth Levi
Puppet Maker / Puppeteer: Kay Yasugi
Puppeteer: Fiona Gentle
Wardrobe: Olivia Simpson
Makeup/Hair Artist: Anastasia Pappas
Casting: Daisy Hicks Casting
Edit: The Editors
Offline Editor: Tim Mauger
Colorist: Greg Constantaras
Online Editor: Brad Smith
Music Composition: Jonny Higgins
Sound Design & Post: Sonar Music
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