DIYblinds appoints Orange Line following a competitive pitch

Consulting-led digital marketing agency Orange Line has announced its appointment by online window furnishings company DIYblinds following a competitive pitch.

The partnership will see Orange Line lead DIYblinds performance media strategy, with a strong focus on paid social, data and analytics, while working alongside and supporting DIYblinds’ thriving in-house performance marketing team.

Says David Einstein, Co-Founder, Orange Line: “DIYblinds is a standout Australian success story, and we’re thrilled to be partnering with a team that’s already achieving impressive results. Our role is to identify and unlock new efficiencies across their performance channels, while building a growth model that can adapt as the business continues to scale.”

Says Richard Dalke, acting CEO, DIYblinds: “Orange Line demonstrated a clear understanding of our growth ambitions and the realities of scaling an ecommerce business. The agency’s flexible, collaborative approach complements our in-house strengths and gives us confidence they’re the right partner to support the next stage of our performance journey.”

Orange Line brings extensive experience supporting ambitious, high-growth ecommerce brands, helping them scale efficiently and sustainably.

Work on the account commences immediately.

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