GIO launches new ‘Great insurance, obviously’ brand platform via Leo Australia
GIO has launched a new brand campaign via Leo Australia focused on reinforcing its role as a dependable insurer when everyday life takes unexpected turns. The work refreshes the long-established brand with a clearer, more confident tone designed to reconnect with Australians and sharpen what GIO stands for.
The campaign, directed by Torstein Bjorklund through Good Oil, positions GIO around reassurance and reliability, using a lighter, more emotionally engaging approach that moves away from traditional insurance messaging. It aims to reassert the brand as a familiar safety net for common life disruptions, with a creative style that leans into humour rather than category clichés.
The campaign will roll out across television, out-of-home, digital and social channels nationwide.
Client: GIO – Suncorp Group
Creative Agency: Leo Australia
Creative Agency: Publicis London
Production Company: Good Oil
Director: Torstein Bjorklund
Production Company: Publicis Production
Key Visual Production: Prodigious
Post-Production: Arc
VFX: Fin Design + Effects
Sound: Rumble Studios
Media agency: OMD
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2 Comments
A big improvement on the Protect Precious territory (especially that tone deaf ‘turrets’ execution).
At last, a decent campaign. I say this, also having worked on many insurance accounts in my time. would be proud to have written this. Well done, all involved. It’s good to be able to write something positive about current work.