CampaignLab and MATCH Hospitality Team Up for AFC Women’s Asian Cup Australia 2026

CampaignLab has been appointed as MATCH Hospitality’s agency partner for the launch of the first-ever Official Hospitality Programme for the AFC Women’s Asian Cup Australia 2026. The independent creative communications agency, which recently celebrated its 10-year anniversary, will lead earned media, digital advertising and influencer marketing for MATCH Hospitality in Australia for the landmark tournament taking place 1–21 March 2026.

MATCH Hospitality’s introduction of an Official Hospitality offering at the Women’s Asian Cup 2026 reflects the rising appetite for premium experiences in women’s sport and the surging interest from fans, partners and brands alike.

Kimberley Byrom, Brand Director at MATCH Hospitality says “The AFC Women’s Asian Cup Australia 2026 will be a transformative moment for women’s football, and we are proud to be introducing the tournament’s first-ever Official Hospitality Programme with CampaignLab’s support. It’s no longer just corporate guests filling hospitality suites; we’re seeing a real shift towards families and fans wanting exceptional service and elevated experiences, and our programme delivers exactly that.”

Fans will have access to an elevated Official Hospitality experience at the AFC Women’s Asian Cup at stadiums in the host cities of Sydney, Gold Coast and Perth, featuring priority stadium access, an entertainment programme and premium all-inclusive dining. Guests can enjoy a diverse culinary offering, from street-food-inspired dishes and bento boxes to multi-course menus and live cooking presentations, delivered with outstanding service, dedicated hosting and convenient parking options.

“We selected CampaignLab for their strategic creativity, integrated capabilities and deep understanding of how to connect with modern sports fans. Their work will be instrumental in bringing this offering to life and ensuring fans across the region understand the premium match-day experiences now available for the AFC Women’s Asian Cup,” Byrom adds.

MATCH Hospitality is recognised globally as a leader in the production, delivery and commercialisation of Official Hospitality programmes at the world’s most sought-after sporting events. Official Hospitality packages are now on sale, with options starting from $459 AUD per person. With interest already building, fans are encouraged to explore available packages at asiancuphospitality.match-asia.com.

Says Thalia Mills, General Manager of CampaignLab: “We’re incredibly excited to partner with MATCH Hospitality on such a significant tournament for women’s sport. Supporting the launch of the first Official Hospitality Programme for the AFC Women’s Asian Cup is a real privilege, and we can’t wait to use our earned, digital and influencer expertise to inspire fans to experience premium match-day moments with MATCH Hospitality. It’s going to be a must-see tournament, and on a personal note, we’ll be cheering on the Matildas every step of the way.”

CampaignLab’s appointment reflects the agency’s decade-long track record of helping brands join the conversation and delivering impactful work across sport, consumer lifestyle, travel, and tech sectors.

Through integrated earned media, digital strategy and creator partnerships, CampaignLab will work alongside MATCH Hospitality to build awareness and excitement around its premium match-day experiences at the AFC Women’s Asian Cup Australia 2026.

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