Telstra builds the ultimate drumroll for iPhone 17 Pro in new single-shot brand film via +61 + Bear Meets Eagle On Fire
Telstra working with +61 and Bear Meets Eagle On Fire, has launched a single-shot brand film to introduce the iPhone 17 Pro.
The spot features a perfectly timed, flowing drumroll built from hundreds of percussive instruments, all choreographed to hit the right beat both visually and musically. A custom system allowed each component to move in sync with the rhythm while still feeling organic, resulting in a seamless single-shot sequence that showcases the iPhone 17 Pro in cinematic style.
Production was handled by EXIT Films, Ruffian LLC, and Merman, with post-production and visual effects completed by Blockhead Studios. The film’s continuous one-shot format required careful planning of camera movement, instrument arrangement, and timing to ensure the drumroll and visual elements aligned seamlessly.
Agency: +61
Creative Director: Doug Hamilton
Creative Director: Chris Cheeseman
Executive Producer: Lauren Reilly
Agency: Bear Meets Eagle On Fire
CCO: Micah Walker
Production Company: EXIT Films
Director: Martin Krejci
Producer: alex taussig
EP’s: Leah Churchill-Brown, Declan Cahill
Managing Partner: Wilf Sweetland
Production Company: Ruffian LLC
EP: Robert Herman
Production Company: Merman
EP: Spencer Dodd
Post Production: Blockhead Studios
DOP: Sam Chiplin
DOP: Aaron McClisky
Editor: the Editors
Composition: Score Music Services
Sound House: Rumble Studios
Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin. Subscribe to Campaign Brief Magazine.
#More Creative News #No paywalls #No annual membership fees
Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel