Bankwest celebrates WA’s PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF

December 12 2025, 10:01 am | BY Ricki Green | No Comments
Bankwest celebrates WA’s PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF

Bankwest once again stepped forward as a major sponsor and partner of Pride WA, teaming up with its agency partner Bear Meets Eagle On Fire to bring a bold new campaign to life for Pridefest 2025.

 

The work celebrates the spirit of inclusion, individuality and WA pride, while celebrating the bank’s long-term commitment to creating a community and workplace where everyone feels they belong.

Those who lined the streets of Northbridge for the Perth Pride Parade couldn’t miss Bankwest’s candy-pink float, covered in more than 75,000 sequins and powered by a dazzling crew of Bankwest colleagues dancing their way along the route.

Says Micah Walker, Founder/CCO, Bear Meets Eagle On Fire: “It’s good fun to have a client partner that’s willing to be playful and extend their brand system across something as positive as Pride. Massive thanks to everyone who helped make it all happen.”

Bankwest celebrates WA’s PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF Bankwest celebrates WA’s PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF Bankwest celebrates WA’s PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF Bankwest celebrates WA’s PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF Bankwest celebrates WA’s PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF Bankwest celebrates WA’s PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF Bankwest celebrates WA’s PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF Bankwest celebrates WA’s PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF Bankwest celebrates WA’s PrideFEST 2025 with a 75,000-sequin-strong campaign via BMEOF

 

 

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