Independent strategic design studio Creatik turns up the dial with bold new brand identity

Independent strategic design studio Creatik has today unveiled a bold new brand identity, marking a major step in its evolution after more than 17 years in the Australian market.

The rebrand reflects the studio’s dual strengths in strategy and creativity, repositioning Creatik as a bold, imaginative, purposeful partner for clients across financial services, property and consumer sectors.

Says Kylie Gould, Founder and Director of Creatik: “We’ve always been trusted as a careful, considered creative partner, but that was only half the story. Creativity has always driven us, and this rebrand is about showing up with that creative confidence while staying true to the trust our clients rely on.”

Gould elaborated on the decision to rebrand: “Knowing when to rebrand can be hard, we see it with our clients and help them decide when is right. It’s not just a design decision – it’s a moment of truth about who you are, where you’ve come from, and where you’re heading. For us, the tipping point came when our capabilities – and our clients’ expectations – outgrew our brand. It’s been a big year of action and impact for us. We’ve never stood still and neither should our brand, and we’re excited for the next chapter.

“We’ve had a fantastic response from our clients so far. We knew we were onto something when we first shared the strategy and concepts with the team and they immediately asked for merch. We often say you know the work is right when people start picturing it in the real world, so seeing everyone embrace it so quickly was incredibly rewarding.”

Since launching in 2008, the studio has worked with a range of brands across industries, including Zurich, JP Morgan, Challenger, Subaru, Syndey Airport, NSW Health, TAL, among others.

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