Town Square creates ripple effect for Snowdome Foundation’s Snowball fundraising event
Independent creative agency Town Square has partnered with the Snowdome Foundation for its annual major fundraising event Snowball for the third year running, which has raised over $1.8 million to fund blood cancer research.
Snowdome Foundation is a not-for-profit organisation dedicated to ensuring Australians diagnosed with blood cancer have the best possible chance to live longer, healthier lives. Since Snowball launched in 2023, the money raised has helped fund life changing research, getting treatments to patients faster.
Town Square developed and launched the masterbrand and brand identity for the inaugural event, and last year evolved the theme into ‘Snowball Cucina’, centred around a heartwarming Italian family kitchen.
This year Town Square has taken the event, which saw more than 200 people attend Malvern Town Hall, back to its roots with ‘Ripple’, emphasising the ripple effect of each guest’s contribution. The clean, contemporary and elegant visual identity featured a ripple motif symbolising how one action creates waves of change, reflecting the impact of donations on research and patients alike. Town Square created the concept, event identity and full collateral rollout.
Says Danielle Moeller, founder and director of Town Square: “Partnering with Snowdome Foundation over the past three years has been a real privilege. Each event has built on the last, creating something meaningful and lasting. Seeing the generosity of the Snowdome donors and knowing our work plays a small role in helping advance life-changing research is something we’re deeply proud of.”
Says Kirstee Macbeth, chief executive of Snowdome: “Each year the generosity of our supporters accelerates the pace of research and brings hope to Australian blood cancer patients. Working with the team at Town Square has been an absolute masterclass in how to create a hugely successful event brand. They understood our goals, our mission and translated this into a visual identity that was fresh, thoughtful, beautifully executed and deeply meaningful. A brilliant creative partner whom we are continually grateful for their strategic vision, creative direction and unwavering support.”
Client: Snowdome
Chief Executive: Kirstee Macbeth
Engagement Manager (Events): Elian De La Rosa Gomez
Styling: Grove St
Event Stylist: Lauren Frazer
Agency: Town Square
Director/Founder: Danielle Moeller
Chief Head of Strategy: Jeff Malone
Account Manager: Georgia Papamichael
Executive Creative Director: Brendan Day
Design Director: Luke Henley
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