19 Crimes brings Ashes banter to Brisbane Airport in new billboards via TWE X Splash
19 Crimes is welcoming cricket fans to Brisbane for the 2nd Ashes Test with a cheeky billboard via Treasury Wine Estates and in-house agency ‘Splash’, stoking the flames of one of the world’s most fierce sporting rivalries.
The name of the Australian wine brand comes from the list of 19 Crimes which saw the British banished to Australia as convicts in the 1700’s. The Barmy Army loves to remind Aussie’s of their “convict” connection but here, the word is being owned to celebrate the current score in the Ashes series.
Says Laura Pennycuick, TWE Head of Marketing, ANZ: “19 Crimes is a disruptive brand, so this felt like a great way to be topical, while nodding to the story behind the wine.”
The creative will be seen at the Brisbane Airport ahead of the 2nd Ashes Test commencing this Thursday, December 4 – a series that occurs every two years, dominating chat around watercoolers and beyond.
Says Tom Opie, Creative Director of Splash: “All summer long, the Ashes is fuelled by banter between Australia and England, and we saw a great opportunity to join the conversation and put 19 Crimes top of mind for the festive season.”
TREASURY WINE ESTATES
Laura Pennycuick – Marketing Manager ANZ
Georgie Ingram – Brand Manager
Aaron Bolzonello – Brand Manager
Ari Wytwornik – Marketing Manager Digital and Social
SPLASH X TWE
Elsa Beaumont – Agency Director
Tom Opie – Creative Director
Phil van Bruchem – Creative Director
Hayley Sparshott – Head of Business Management
Marni Burger – Head of Design
Matt Ebeling – Senior Designer
Peale Tran – Senior Media Trader
Scott Swindles – Media Trader
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