Tassal and Budgy Smuggler launch ‘Seafood Summer’ event via Communicado + Havas Host
Tassal has officially declared the start of Australia’s Seafood Summer with help from agency partners Havas Host and Communicado, teaming up to create an unmistakably Aussie collaboration with another icon of the season, Budgy Smuggler. From the first sunrise of summer, the two brands kicked off a season long celebration of everything Australians love about the warmer months. Long days. The great outdoors. The cricket. Firing up the barbie. And of course, enjoying the best quality Aussie seafood.
In the early hours of December 1, as the sun broke over Bondi, Tassal kicked off Seafood Summer with a mass sunrise swim. Hundreds of Aussies took the first dip of the season wearing limited edition Tassal x Budgy Smugglers, set to a dawn DJ set from Sneaky Soundsystem. It was a cultural ignition moment designed to mark the official arrival of Seafood Summer in a way only Australia could.
Seafood Summer now rolls out across owned, earned and paid channels. With SCA radio integrations, weather crosses, OOH, influencers, PR outreach and cheeky Seafood Smuggler appearances across beaches and broadcast moments, Tassal is ensuring the campaign is unmissable all season long.
Says Matt Vince, Tassal Chief Commercial Officer: “Summer is Australia’s favourite season, and seafood is at the heart of how we celebrate it. Kicking it off from the very first sunrise with a swim and a beach party brought that idea to life in the most authentic way. Partnering with Budgy Smuggler let us lean into the energy, fun and Aussie DNA we both share.”
Says Phil Pickering, Head of Strategy, Havas Host: “The collaboration blends two icons of Aussie summer in a culture first campaign that brings together creativity, PR and media with a client eager to create work that lives in the real world. It shows the power of client, media, creative and PR teams working in lockstep to deliver work that steps well beyond the usual summer communications.”
Says Fiona Mullen, Head of PR & Integration at Communicado: “This was about creating a moment that earned its place in culture from the first summer sunrise. The partnership gave us a powerful platform to spark conversation, generate authentic content and anchor Tassal at the heart of Australia’s world famous summer. When creative, PR, media and social all work together around a brilliant idea, you get a launch that doesn’t just make noise, it shifts how a brand shows up in the real world.”
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1 Comment
Do you know that the Salmon farms have just dumped 750 kilos of Flurfenicol antibiotic into the salmon pens in Southern Tasmania over a coupla days? And that as a result fishermen are being advised NOT to eat fish caught within 3 kilometres of the pens. Part of the lobster fishery adjacent to salmon pens has been closed to commercial fishers because if the Chinese find any trace of Florfenicol in the crayfish they will shut down their imports from Tasmania. And swimmers in southern Tas have been advised to stay out of the water for three weeks after the administration of Florfenicol to the pens. And the salmon companies are STILL conducting rolling doses of hundreds of kilograms of antibiotic. Not as clean and green as the salmon companies would have you believe. It;s causing a big ruckus down here in Tasmania because the Liberal govt wont do anything about it.