Monster Sauce + director Frank Carroll expose the chaos of DIY pest control for Envirapest

Envirapest has launched a new campaign via Monster Sauce Perth, highlighting the everyday reality that DIY pest control rarely goes to plan.

 

The campaign follows a series of domestic scenarios where well-meaning residents attempt to tackle different household pests – ants, rats, and termites – with misplaced confidence and half-arsed execution.

Steve Back of Monster Sauce, said: “The fun of this project was sitting close to real life. Everyone’s tried to fix something they had no business fixing. These characters just end up where most of us do.”

Directed by Frank Carroll, the campaign is already gaining traction online and has seen a sharp increase in engagement.

Carroll said: “These scripts ticked all the boxes for me. I loved working with Monster Sauce to create absurd, meticulously composed micro-worlds where the logic is broken… but kinda makes sense.”

The campaign will roll out across digital and social channels throughout WA.

Executive Creative Director: Steve Back, Monster Sauce
Director/Producer/Editor: Frank Carroll
Director of Photography: Justin Griffiths
Art Dept: Lulu Cavanagh, Fran Middleton, Aaryn Baath
Assistant Director: Brett Hamilton
Camera Assist: Brianna Trinidad
2nd Assist: Gray Long
Gaffer: Dion Borrett
Best Boy: David Duong
Grip: Clint Lawrence
MUA: Kate Farmer
Colourist: Niklas Malkin CSI @ Crayon
Sound Design: Justin Braine
Runner: Elea Gilmore
Rats: Kaila Ferrelli
Termites: Chris Gerrish, Brad Francis, Jason Rinaldi, Michelle Griffiths
Ants: Angus Price
Voice Artist: Ben Sutton

 

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel