Braun activates the Beauty Lab pop-up at Bondi for new IPL 7 launch via Banter
Braun, working with Banter, brought its Braun Skin i-expert IPL 7 hair removal innovation to life at Westfield Bondi Junction over the weekend, running a pop-up Beauty Lab where shoppers were invited for personalised consultations, device trials, complimentary Braun Beauty health shots, and the chance to spin-to-win exclusive prizes.
Braun’s IPL 7 is the world’s first IPL hair-removal system to introduce responsive intelligence that learns and adapts to each user’s unique skin tone, delivering personalised, fast and effective, salon-level results. The Braun Skin i.expert IPL 7 offers up to two years of smooth skin, with visible results after the first use. It creates a personalised session plan based on the user’s needs and automatically updates sessions according to their results and progress.
Says Mathew Robinson, Brand Director for Braun: “We launched our Beauty Lab pop-up at Bondi to showcase the revolutionary Braun Skin i-expert IPL 7. Consumers were able to learn and experience our Braun IPL’s unique technology firsthand – it was great to see consumers and KOLs alike consulting with the experts and trialing this game changing device.
Banter commissioned new research for Braun revealing that Australians spend as much as $23,000 on hair removal over their lifetime, with over 90% now opting for high-quality at-home solutions as a cost-effective, long-term alternative.
Head of PR and Social at Banter, Andie Crawford, says: “An activation grounded in a very real consumer insight for a product that we have debuted with numerous notable talent has made for a well-calculated campaign for Braun.”
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