EssenceMediacom retains NRL media account

EssenceMediacom has extended its partnership with the National Rugby League (NRL), following a competitive pitch.

This win marks the continuation of a successful three-year partnership, during which EssenceMediacom has played a pivotal role in supporting NRL’s growth and innovation.

Since winning the business in 2022, EssenceMediacom has worked closely with NRL to deliver record-breaking attendances at marquee events such as the men’s State of Origin and Finals, drive audience growth for the women’s competition, and support NRL’s landmark launch into the US market.

During the pitch, EssenceMediacom’s advanced Data, Tech and Analytics (DTA) proposition, demonstrated how the agency can continue to integrate NRL’s high-value first-party data to supercharge media planning, activation, and measurement, delivering incremental growth and deeper audience insights.

EssenceMediacom’s strategic approach was supported by WPP Media’s Sport and Entertainment capability presenting breakthrough partnership ideas for NRL’s biggest tentpole events, including the men’s and women’s Magic Round and State of Origin.

“We are delighted to continue our partnership with NRL, a brand that is synonymous with Australian culture and sporting excellence,” says Pippa Berlocher, EssenceMediacom Australia & New Zealand CEO. “Retaining this account in a competitive pitch showcases the value we deliver and the strong relationship we have built with the NRL team. We look forward to supporting NRL’s ongoing growth and driving breakthrough results.”

The continued relationship highlights EssenceMediacom’s reputation as a trusted agency partner for clients in the sports and entertainment sector.

This latest win demonstrates WPP’s ongoing momentum and growth across the global network. It follows a series of new business wins and retentions where proprietary AI platform for marketing, WPP Open, was instrumental.

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