BYD launches ‘Flavours of Summer’ to connect with next generation of drivers via Acuity
BYD Australia has unveiled its new Flavours of Summer campaign, a new marketing platform designed to connect the electric vehicle brand with younger Australian audiences through culture, design, and shared values of self-expression and ambition.
The campaign launches the new BYD ATTO 1 and ATTO 2 – two vehicles that redefine premium affordability while bringing personality and colour to the EV category. Both models are central to BYD’s ambition to position electric mobility as accessible, stylish, and culturally relevant for Gen Z and Millennial drivers.
“Flavours of Summer is all about connecting emotionally with our audience,” says Kate Hornstein, BYD Chief Marketing Officer. “We wanted to build a campaign that feels grounded in Australian culture — celebrating individuality, music, and creativity — while making sustainable mobility something aspirational and expressive. It’s about inspiring a new generation of drivers to embrace sustainable solutions, something that reflects their individuality and vibrant spirit.”
Developed as an earned-led campaign supported by content, events, and influencer collaborations, Flavours of Summer draws inspiration from Australian lifestyle cues — colour, music, and design — to deliver experiences that align BYD with the creative and sustainability-minded audiences driving cultural change.
The campaign rollout includes a culturally charged launch event featuring media, talent, and customers; influencer and content partnerships highlighting self-expression and design; and brand storytelling and media engagement focused on accessibility and innovation
While the campaign launched with a creative event in Sydney — showcasing the new ATTO range and a performance by ARIA-nominated artist Ninajirachi — BYD’s broader goal is to build an emotional connection with Australians through a more lifestyle-driven brand narrative.
The ATTO 1 and ATTO 2 join BYD’s expanding lineup in Australia, underpinned by the brand’s next-generation e-Platform 3.0 and advanced Blade Battery technology, engineered specifically for local conditions.
Creative, Content, Creators, PR: Acuity Communications Advisory, part of Thrive PR & Communications
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