IMA B2B appoints Jacinta Cali as Digital Director
Independent B2B marketing consultancy IMA, has appointed Jacinta Cali as Digital Director, adding significant firepower to the agency’s growing digital capability amid increased client demand for sophisticated B2B digital marketing solutions.
Cali will lead the integration of omnichannel, UX, accessibility and revenue operations aligning with IMA’s ambition to be the leading B2B growth partner for medium to large enterprises. Her remit includes building cohesive, accessible and measurable client experiences across web, UX, analytics, AI and sales integration, enabling clients to achieve faster, scalable growth.
“Clients are not asking for more channels, they’re asking for consistency that grows revenue,” said IMA Chief Commercial Officer Jake Cush. “Jacinta’s appointment as Digital Director formalises a capability that defines this new era of B2B growth: connected, measurable, customer-centric design.
“B2B now makes up nearly 80 percent of the global economy, and the sector has never been more dynamic. Clients expect seamless digital experiences, and that’s exactly what Jacinta will be helping our clients deliver. I am delighted she has taken on this role and further strengthens IMA’s leadership team.”
Cali brings more than 15 years of experience leading web transformation, UX and content programs across enterprise, government and SMB sectors.
A digital strategist and accessibility specialist, she has a deep understanding of how to translate strategy into tangible commercial outcomes, blending technical fluency with user-centred design to deliver inclusive, high-performing digital ecosystems.
Prior to joining IMA, she ran her own digital indie, where she led multidisciplinary teams across design, technology and strategy for more than a decade. Following the company’s acquisition, she transitioned her focus to enterprise-level consulting, assisting complex organisations modernise and scale their digital infrastructure. She is also an industry-recognised expert in accessibility and inclusive design, having directed WCAG 2.2 compliance and capability programs across large-scale digital environments.
Newly appointed Digital Director Jacinta Cali said: “B2B buyers expect consumer-grade clarity. My focus is turning complex information into accessible, high-performing digital journeys so every visit, asset and interaction moves a customer closer to a confident ‘yes’.
“I am committed to achieving measurable growth through commercial digital design for IMA’s clients and planning the entire customer journey from brand to digital to sales enablement. I can’t wait to get started,” she concluded.
The appointment is effective immediately.
Pictured (L-R): Tamika Savage – Agency Lead; Jake Cush – Chief Commercial Officer; Jacinta Cali – Digital Director; Laura Tesluk – Chief Operating Officer
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