Droga5 ANZ’s Barbara Humphries and Publicis Groupe Oceania’s Maurice Riley to represent Australia as Jury Presidents at Spikes Asia 2026
Spikes Asia has revealed the Jury Presidents who will oversee the 2026 Awards. Meeting in Singapore next March, these industry leaders will guide their Juries to benchmark excellence across the region’s very best creative and effective work.
Representing Australia is Barbara Humphries, Chief Creative Officer, Droga5 ANZ, part of Accenture Song and Maurice Riley, Chief Data Officer, Publicis Groupe Oceania. Humphries will lead the Digital Craft, Social & Creator Jury, while Riley will preside over the Creative Data and Innovation Jury.
They join a distinguished group of Jury Presidents unveiled today as Spikes Asia, APAC’s most prestigious award for creativity and marketing effectiveness, announces the leaders who will shape the 2026 Awards.
Among this year’s appointments, first-time representation from Pakistan marks a historic milestone, with Atiya Zaidi, CEO and Chief Creative Officer of BBDO Pakistan, serving as Jury President for Design & Industry Craft. Meanwhile, Salesforce’s Wendy Walker has been confirmed as the inaugural Jury President for the new Creative B2B Spikes category.
The Spikes Asia 2026 Jury Presidents have been named as:
Audio & Radio, Film, Print & Publishing
Reed Collins | Chief Creative Officer, Ogilvy, APAC
Brand Experience & Activation, Creative Commerce
Lisa Fedyszyn | Chief Creative Officer, Special, Aotearoa New Zealand
Creative B2B
Wendy Walker | VP and Chief Marketing Officer, Salesforce, ASEAN
Creative Data, Innovation
Maurice Riley | Chief Data Officer, Publicis Groupe, Oceania (Australia and New Zealand)
Creative Effectiveness, Creative Strategy
Shilpa Sinha | Chief Strategy Officer, McCann Worldgroup, APAC
Design, Industry Craft
Atiya Zaidi | CEO and Chief Creative Officer, BBDO, Pakistan
Digital Craft, Social & Creator
Barbara Humphries | Chief Creative Officer, Droga5 ANZ, part of Accenture Song, ANZ
Direct, Outdoor
Anupama Ramaswamy | Managing Director and Chief Creative Officer, Havas Creative, India
Entertainment, Gaming, Music
Britney Pai | Head of Entertainment, dentsu, Greater North Asia
Film Craft
Wuthisak Anarnkaporn | Film Director and Founder, Factory01, Thailand
Healthcare
Rohini Miglani | Former VP at P&G, Asia, Middle East, Africa and India
Media
Josh Gallagher | Chief Strategy & Growth Officer, WPP Media, APMEA
PR
Tomoko Tagami | Founder and CEO, Synasia, Japan
About the Jury Presidents, Melanie Speet, Director, Spikes Asia, says: “Every year, the Jury Presidents set the tone for the Awards, and this line-up truly reflects the breadth, depth and diversity of creative leadership across APAC. From first-time representation for Pakistan to the introduction of the Creative B2B Spikes, 2026 marks an important moment of evolution for the Awards. We’re proud to welcome such an accomplished group of industry visionaries who will help define what world-class creative excellence looks like in the year ahead.”
Says Simon Cook, CEO, LIONS: “Spikes Asia has always been a barometer for the region’s creative progress, and this year’s Jury Presidents embody the bold thinking and innovative spirit driving the industry forward. Their collective expertise across emerging disciplines, established craft and data-driven creativity will ensure that the work awarded in 2026 continues to set the benchmark for creative effectiveness across APAC.”
Entries into Spikes Asia are being accepted until Thursday 29 January 2026. Further information on the Awards can be found at www.spikes.asia.
Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin