OPPO’s fuzzy influencer Xanthe launches new Find X9 Series for Creatures of the Night via Hello
OPPO has teamed up with integrated agency Hello to launch its new flagship smartphone, the OPPO Find X9 Series with a culture-first earned activation, social series and influencer campaign.
Launched under Hello’s campaign developed platform ‘for Creatures of the Night’, the new OPPO Find X9 Series features a Hasselblad Master Camera System, 120x Superzoom, and a monster 2-day battery life – making it the perfect partner for those who work all day and come alive after dark.
Hello launched the campaign platform with OPPO’s very own ‘Creature of the Night”, Xanthe, a fuzzy, larger-than-life influencer who touched down in Sydney to help launch the all-new OPPO Find X9 Series via her very own TikTok series. She was out and about in Sydney, and spotted by some of the city’s biggest influencers.
From a neon tour of Sydney to a 24-hour live stream in Westfield and an all-night influencer and media launch with DJ Havana Brown at Aura, Xanthe lit up the city and feeds around the country.
The campaign hit peak excitement with Xanthe unveiling the new phone at the “Creatures of the Night” club event, where Havana Brown took over the decks to revive the golden era of Sydney’s club scene for one night only, with media, influencers and nightlife icons capturing every epic moment on the Find X9 Series’ 120x Superzoom and low-light mode.
Says Daniel Fryer, Executive Creative Director, Hello: “I love that in creating our own creature of the night, with glowing features and fuzzy edges that are notoriously hard for phone cameras to capture, we were setting up a ‘fail moment’ for other brands, and one where OPPO’s Find X9 Series could shine.”
Says Kara Young, Marketing Manager, OPPO: “OPPO has always been about making your moment, even in low light. This campaign captured that perfectly because it was all about the culture, vibes and creativity that happens after dark. Partnering with the incredible DJ Havana Brown at one of Sydney’s most iconic venues along with our very own Xanthe was the perfect way to show how our new flagship series thrives when the lights go down.”
The OPPO Find X9 Series redefines smartphone photography with its Hasselblad Master Camera System, AI-powered night mode, and monster two-day battery, all designed to help creators, night owls and social storytellers capture life in perfect clarity, no matter how late the night runs.
From viral street moments to headline-grabbing event coverage, Hello merged PR, influencer amplification and immersive brand storytelling into a full-blown cultural moment.
@andythesk Come with me to check out the new Oppo Find X9 series! 😎👀 @OPPO Australia #CreaturesOfTheNight #ad ♬ original sound - Andy The Sk
OPPO
Marketing Manager – Kara Young
Social Media Specialist – Veronica Velasco
PR & Communications Lead – Ariana Shutte
Hello
CEO – Sam Kelly
Director of Client Solutions – Julien Dupuche
Executive Creative Director – Daniel Fryer
Senior Account Director – Mary Chbib
Head of Events – Olivia Watts
Head of Publicity – Allex Conley
Head of Design – Seamus McShane
Senior Designer – Cody Waters
Group Account Director – Nicola Hanlon
Account Director – Isabella Ziino
Account Manager – Kayla Carter
Film Production – Somewhere Nowhere
Creation Design – MEG Effects
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