BCM Group and IVY PR appointed to lead creative, media and PR for eco-adventure brand Happitat
BCM Group and IVY PR have been appointed to launch and manage media, PR, social and creative for new Queensland-based eco-adventure brand, Happitat.
As part of their remit, BCM and IVY PR will utilise a multi-channel campaign to launch Happitat nationally.
Happitat was founded by adventurer Michael Neururer, who, after a career as a professional snowboarder, built suspension bridges and avalanche control systems throughout the British Columbian mountain ranges to keep people safe in wild environments, as well as high lines spanning vast canyons and rope swings off landmarks, like Hunlen Falls, the highest straight-dropping waterfall in Canada. He then moved to Australia to recreate the adventure and nature experience with Happitat.
Happitat will launch the world’s first cliff park at Binna Burra on the Gold Coast hinterland on January 10, 2026. The cliff park, set 400 metres above the Numinbah Valley, features ziplines, via ferrata courses, suspension bridges, tightropes, timber log crossings, climbing nets and a 12-metre cantilevered platform all spanning across a majestic cliff face and waterfall.
Beyond adventure, the park also includes a natural spring, walks, cafe and ample places to take in the stunning views down the valley to the Gold Coast.
Happitat Founder and CEO, Michael Neururer, says: “Our mission is to inspire individual happiness and a collective approach to conservation. A place to immerse yourself in nature, push through fear and find ‘happi’.
“Lukas and the team fully grasped the vision, translated it and supercharged it perfectly every step of the way. It’s given me clarity and confidence to keep pushing the limits of the experience. It’s the perfect synergy and has empowered us to create a truly one-of-a-kind destination.”
BCM Group Managing Director, Lukas Temple, says: “Michael has had a crystal-clear vision from the very beginning: create a brand with the sole focus of reconnecting with nature and society, by helping people find happiness through unique, nature-based activities.
“Michael and his team have created something very special, and we’re privileged to work with them on it. We have no doubt this will become a national and global tourism icon, but equally, a sanctuary for locals to experience their backyard in a truly unique way.”
Located one hour from the Gold Coast, 1.5 hours from Brisbane or two hours from Byron, the first ticket release opened on 12 November 2025.
BCM and IVY PR’s appointment is effective immediately.
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