ALDI encourages Aussies to unleash their festive freedom in ‘Go On, It’s Christmas’ work via BMF
ALDI Australia has launched its new Christmas campaign via BMF, inviting Aussies to sneak a slice (or two) of panettone, don their comfy pants and truly go all in on the festivities — because it’s Christmas.
This year’s campaign, ‘Go On, It’s Christmas’, celebrates ALDI’s quality, affordable range as the spark for all the wonderfully indulgent moments that make the season so special without guilt or compromise.
The campaign heroes a series of joyful, unfiltered moments, from taking seconds before the first serve to cracking open the Christmas chocolates before noon, reminding Australians that a great Christmas doesn’t need to cost the earth, it just needs a little ALDI magic.
Says Jenny Melhuish, Marketing Director at ALDI Australia: “This Christmas, ALDI is making it easier than ever for Aussies to surrender to temptation, forget the formalities and embrace their festive freedom, without feeling like they are compromising.
“We want shoppers to be able to go all in on their Christmas celebrations without having to go all out on their budgets. Our Price Promise to our customers extends to our award-winning Christmas range, making an indulgent Christmas spread an attainable and affordable reality for Aussies this festive season. ALDI has done all the hard work, curating a collection of Christmas goodies that shoppers will have no trouble going back for seconds or thirds of.”
“This year’s campaign is all about saying yes to the good stuff. Saying yes, without hesitation, to that extra serving of Christmas ham, another spoonful of pudding and really indulging in all the special touches that make Christmas magical. Because with ALDI, you can go all in without holding back.”
Created in partnership with Zenith Media Australia, Digitas Australia and Ogilvy PR, the integrated campaign will run across TV, OLV, BVOD, social, radio, partnerships, owned channels (catalogue, website, eDMs, in-store POS), OOH, and bespoke formats such as the iconic Glebe Silo.
Says David Fraser, Executive Creative Director at BMF: “The rules get a little looser around Christmas time. And it’s great that ALDI still makes sure everybody can stretch their pants, not their budget.”
Creative Agency: BMF
Director: Hamish Rothwell
Production Company: Good Oil
Executive Producers: Sam Long / Juliet Bishop
Producer: Tracey-Lee Permall
DOP: Crighton Bone
Post Production: Blockhead
Editor: Lucas Baynes @ Arc
Sound Production: Tone Ashton @ Rumble
Music Supervisor: Level 2
Media Agency: Zenith Media Australia
Digital Agency: Digitas Australia
PR Agency: Ogilvy PR
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