Go Golfer appoints Assembled Media to drive launch and growth strategy

Independent media agency Assembled Media has been appointed as the marketing partner for Go Golfer, Australia’s dedicated online marketplace for buying and selling quality golf gear.

The partnership will support Go Golfer through its launch and growth phase, with Assembled Media leading media strategy, performance marketing, and data-driven brand development.

Founded by Julie Cassidy, Go Golfer connects golfers across Australia through a secure, sustainable, and community-minded platform. Every transaction is backed by PayPal Buyer Protection, every delivery handled through PACK & SEND, and sales contributes to the Australian Golf Foundation and the PGA of Australia’s First Tee program.

Says Luke Fitzpatrick, Head of Technology & Innovation at Assembled Media: “Go Golfer is a brilliant example of how technology can open up new opportunities for both players and brands. Our focus is on building the marketing architecture that enables scalable growth, from audience data pipelines to performance optimisation and platform innovation. This is about creating a smarter, more connected ecosystem for golf.

Says Cassidy:“Golf has always been more than a sport, it’s about connection, family, and memories that last a lifetime. Go Golfer was built to make that possible for more Australians, and Assembled Media shares that same vision. Their data-driven approach and people-first mindset are exactly what we need to take the next step in our journey.”

Go Golfer launched earlier this year as Australia’s largest purpose-built golf marketplace, designed to make quality equipment more affordable while supporting a more circular, sustainable model for the sport.

Assembled Media will lead the marketing strategy, digital performance, and analytics infrastructure to help scale the brand nationally and deepen engagement with Australia’s fast-growing golf community.

Both organisations are driven by a shared goal; to use data, creativity, and connection to help golf thrive for the next generation.