ALDI and DoorDash launch major national media campaign via Wavemaker and DDB Sydney

Wavemaker and DDB Sydney have unveiled a nationwide media campaign designed to power the launch of ALDI delivery on DoorDash – one of the biggest partnerships in Australian retail and delivery.

The multi-channel campaign combines scale and precision to drive awareness and action amongst Australian shoppers.  Spanning outdoor, broadcast and digital screens, audio and social, the strategy focuses on the highest impact formats in each channel to build mass awareness and attention, while driving trial among ALDI’s core audience segments: families and value-conscious households.

In out-of-home, the campaign comes to life in a multi-format 3D execution across oOh!media’s network, complemented by high-impact Transit and Commuter formats nationally.

On screen, Wavemaker deployed interactive video and pause ads, alongside homepage takeovers across every major metropolitan masthead, and sponsorship of three of the major FM Radio Drive shows.

The ALDI-DoorDash campaign builds on the recent launch of the DoorDash “Your Door to More” brand campaign, with creative for both out of DDB Sydney.

Says Aaron Hampson, Wavemaker Group Client Director: “The launch of ALDI on DoorDash is massive, and it needed a media campaign of the same magnitude. Our strategy delivers impact across every channel Australians use to make shopping decisions. This is not just about reach, it’s about relevance, showing families that ALDI value is now only a click away.”

Says Mary Wang, DoorDash Offline Media Marketing Manager: “This campaign amplifies the launch of ALDI on DoorDash with the right mix of creativity and targeting. Wavemaker has brought the story to life in an unmissable way that connects directly with Australian shoppers.”

Creative Agency: DDB Sydney