TABtouch launches new social feature ‘Bet Loop’ with ‘Simon Says’ campaign via The Brand Agency

Designed to transform the traditional betting experience, Bet Loop provides punters with authentic peer insights, community interaction, and transparent access to racing tips, just in time for the highly anticipated Spring Carnival season.

“Bet Loop is a bold step forward in how punters engage with each other on TABtouch. It’s not just about placing bets—it’s about sharing, building reputations, and creating a community of everyday experts. We’ve designed Bet Loop to be intuitive, giving punters the tools to follow, copy, and learn from each other in real time. This launch marks the beginning of a new era of social wagering, and we’re excited to see how our customers make it their own,” said Mike Saunders, Chief Wagering Officer.

This exciting new product has been launched through an integrated campaign “Simon Says”, which playfully brings the product to life and leans in to the social and entertaining side of punting. The campaign, depicts a humorous office scenario where a seemingly ordinary punter, “Harry” is the office’s favourite employee…every month.

Reyne Thomson, Business Director at The Brand Agency, said: “wagering is a hyper-competitive category, with brands all leaning into the same category norms. TABtouch has chosen to carve out its own space and lean into creating something distinctive that plays with modern culture and humour, cutting through the noise”.

“Working with Clockwork Films on this campaign was a pleasure. The cowboys. created a world where we had one foot in Anchorman and the other in The Office. The detail was created with craft and passion,” said Steve Straw, The Brand Agency Creative Director.

The campaign launched across TV/BVOD, OOH, Social, Display and radio on October 16, 2025.

Click here to play the radio spot.

Racing and Wagering WA
Chief Wagering Officer – Mike Saunders
Wagering Head of Marketing – Katie Roberts
Wagering Marketing Manager – Mel D’Rozario
Wagering Marketing Campaign Team Lead – Zoe Adenan
Wagering Marketing Coordinators – Fiona Swift and Lorena D’Angelo
Graphic Designer Team Lead – Mitchel Webber
The Brand Agency
Creative Director – Steve Straw
Senior Art Director: Ellen Treharne
Copywriter: Blanche Mckie
Strategy Director – Emma Ridley
Agency Producer – Courtney Reid, Danielle Cardy
Account Management – Reyne Thomson, Veronica Bieskowski, John Conlon, Harriet Upfal
Media Planning & Buying – Luke Marsala, Debby Murphy, Nabeel Ahmed
Clockwork Films
Exec Producer – Katie Trew
Directors – cowboys.
Snr Producer – Anouk Ratnawibhushana
Producer – Jake Coombes
Cinematographer – Alex Gibbs
1st Ac – Arthur Bienkowski
2nd Ac – Joshua Phegan
Gaffer – Michael Titter
Best Person – Ben L’aiguille
Lx Swing – James Hoare
Prod Designer – Monique Wajon
Art Assist – Paige Bentley
Hair & Make up Artist – Nadia Duca
Wardrobe – Sonali Fernando
Photographer – Luke Hackett
2nd Ad – Baeley Amalfi
Runner – Jayden Bandy
Location Manager – Crystal Mccallum
Post production
Editor – Luke Hackett
Grade – Alex Gibbs
VFX – Clockwork Films
Audio Post – Fable, Nick Gallagher
Key Talent
Casting – Wayward Casting
HARRY – Kazamir Sas
JOE – Miles Hector
STEPH – Elise Wilson