Tonic Communications promotes Georgia Coleman to managing director

Following strong, year-on-year growth and continued expansion of its trans-Tasman offering, Tonic Communications has bolstered its leadership ranks, promoting Georgia Coleman to Managing Director.

Effective immediately, Coleman will oversee the agency’s newly-established hubs in both Australia and New Zealand, fostering innovation across all its communications capabilities while further expanding Tonic’s talented team.

Tonic was launched by parent company Attivo in February last year with seasoned integrated communications leader Coleman as General Manager.  It was set up to work in collaboration with other Attivo Group agencies, while undertaking ongoing work and projects for its own clients.

Attivo ANZ CEO Sue Squillace says of Coleman’s promotion: “Georgia has done an amazing job growing Tonic’s business in both markets building capabilities, scope and footprint.  She led a strong expansion of services into Australia, using her previous experience across both markets, while working alongside Attivo’s brand and media agencies on recent projects for RSPCA, Bosch, Arla Foods and Women’s Asian Cup 2026.

“We are incredibly proud of the new business growth she has achieved and have no doubt that as MD she will take Tonic to even more success in the future.”

Says Coleman: “I’m incredibly proud of the team we’ve built and the partnerships we’ve formed since launching Tonic. From day one, our focus has been on delivering work that earns attention and creates real, lasting impact.  Stepping into the MD role is about continuing that momentum – growing our people, strengthening our trans-Tasman footprint, and ensuring Tonic stays as the agency that clients trust for strategic thinking, innovative ideas and genuine heart.”

Tonic Communications has hubs in both New Zealand and Australia, and specialises in earned PR, influencer marketing, social media, and events, working with brands across hospitality, QSR, FMCG, retail, design, major event and non-profit sectors.

It is part of Attivo, a marketing services group with agencies in Australia, New Zealand and the U.S., including 303 MullenLowe, Mediahub, Farrimond, DNY, Hill Holliday and The Next Practice.  For more information visit Home | Attivo