Creative duo Bella Smith and Lucy Karsai join Innocean Australia as senior creatives
Innocean Australia has boosted its creative firepower with the appointment of senior creative duo Bella Smith and Lucy Karsai.
Smith has previously worked at a number of top agencies both in Australia and overseas including Anomaly New York and Ogilvy Sydney, where she worked on campaigns for Google, KFC and the Australian Government. Karsai brings experience from Emotive, McCann and Edelman, with work spanning Coca-Cola, Mastercard and Johnnie Walker.
Alongside the creative hires, the agency has added depth across strategy, media and data science. Georgia Millar comes on board as senior CX strategist, Robin Chan as media strategy director, and Holly Mizen as group business director, media. Alexis Jamgotchian has been named head of transformation, joining from RAPP London, while Wesley Hucker steps in as marketing data science lead following roles at dentsu, Monks and Woolworths.
Pictured (L-R): Georgia Millar, Robin Chan, Holly Mizen, Alexis Jamgotchian, Wesley Hucker
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