Škoda’s new EV range doesn’t look like an EV range, in surprising campaign via DDB Sydney
The ‘Surprisingly EV’ campaign via DDB Sydney challenges conventional electric vehicle stereotypes to launch the new Škoda Elroq and Enyaq models.
Unlike many EVs on the market, Škoda’s all electric range comes without the unnecessary complicated gizmos, touchscreen dependency or spaceship-like design we have come to expect and look comfortably familiar on Aussie driveways.
In fact, the Škoda Elroq and Enyaq models look, feel and drive so much like ‘normal’ cars, they can easily be mistaken for one.
The national launch film, which debuted on BVOD and was directed by Aimee-Lee Xu Hsien at Rabbit, features two would-be fuel thieves coming unstuck and leaving empty-handed when they finally realise their target vehicle is, in fact, surprisingly EV. The campaign is supported by digital film and social content.
Says DDB Sydney Creative Director, Steve Hey: “You could get an EV that makes you use voice activation to open your glovebox. Or you could get one that just looks and feels like a great car. More familiar, more human, and more immune to petrol thieves.”
Says Škoda Marketing Communications Manager, Chloe Chan: “Škoda EVs are designed to feel instantly familiar – practical, intuitive, and unmistakably like a Škoda. That’s the idea behind our ‘Surprisingly EV’ campaign: proving that Škoda EVs stay true to what drivers love about Škoda, now with electric power.”
Client: Škoda
Creative Agency: DDB Sydney
Media Agency: PHD
Production Company: Rabbit
Director: Aimee-Lee Xu Hsien
Post-Production Edit-House: The Editors
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