Arnott’s launches ‘Bikkie Belt’ on The Block via via Publicis Groupe’s The Neighbourhood

Arnott’s has debuted The Bikkie Belt, a wearable snack holster designed to keep favourite biscuits close at hand, during last night’s episode of The Block.

The campaign was created by Saatchi & Saatchi and Spark Foundry, part of Publicis Groupe’s connected platform, The Neighbourhood, and continues Arnott’s long-running partnership with The Block and Network Nine. Previous activations include the Big Bikkies prize and the Tradie Treat Trailer.

The belt was designed with on-the-go convenience in mind, with each pocket sized for Arnott’s iconic snacks, from Monte Carlos to Tim Tams. The launch also featured an in-show competition where contestants could win $10,000 and their own Bikkie Belt.

As part of a wider integrated approach, fans can enter to win a belt via a dedicated campaign website, with the activation supported through PR, digital, and influencer channels targeting reno enthusiasts, tradies, and The Block personalities.

Client: The Arnott’s Group
Creative: Saatchi & Saatchi
Media: Spark Foundry
PR: Herd MSL