Laura Agricola-Moss joins SICKDOGWOLFMAN in the role of Strategy Director

Melbourne independent, SICKDOGWOLFMAN, has continued its expansion by adding Laura Agricola-Moss to its leadership team in the role of Strategy Director. The move further bolsters the agency’s core specialisation in brand-building, with a deepening roster of senior talent with expertise across brand comms, design, and strategy.

Agricola-Moss brings experience from both sides of the industry divide, from global networks like Saatchi & Saatchi Australia and CP+B in the US, to independent earned specialists like Keep Left. At SICKDOG, she’ll lead the development of an in-house strategy and research function designed to go deeper on audiences, fuel distinctive creativity, and connect design thinking with long-term brand building.

“We’ve always believed in the power of brand,” says SICKDOG co-founder & business director, Jarrick Lay. “We started as a creative studio, but our growth has come from helping clients build bold, enduring brands that drive real commercial impact, not just noise or novelty. Laura brings the kind of thinking that will sharpen what we already do well and push us to another level of creative and strategic effectiveness.”

Agricola-Moss says the decision to join SICKDOG was simple: “They don’t just talk about bravery or creativity, they live it. There’s a real energy here, driven by people who are not only wildly talented, but genuinely decent humans. That combination is rare. The work speaks for itself. Bold, expressive, unafraid. But what’s even more exciting is the appetite to keep pushing: to explore new models, create new ventures, and find ways to innovate beyond the usual agency service model. It’s a place where ideas are backed, they put their money where their mouth is, and where creativity genuinely unlocks new opportunities.”

The hire signals a continued push for growth for SICKDOGWOLFMAN following a strong 24 months resulting in several new senior hires, relocation to a new premises, and the addition of Great Northern, Solo, Schweppes, Never Never, Deakin University, DoorDash, Original Source, and Melbourne City FC to its client roster, as well as an increased remit across design, comms, and strategy throughout its existing client base.

Says James Orr, co-founder and creative director, SICKDOG: “Bringing Laura on board gives our clients another strategic partner to help build their brand. She completes our leadership team and brings a new level of thinking to the kind of work we want to keep doing. Bold, creative, and best in category. She’s already made a massive impact since joining us, and we’re so excited for what we can create together.”