Made by Dyslexia reveals the economic cost of not harnessing Dyslexic Thinking in global OOH push via DDB Group Melbourne + Ocean Outdoor

This global Dyslexia Awareness Day (8th October), Made By Dyslexia has launched a major global out-of-home campaign created with DDB Group Melbourne and supported by Ocean Outdoor, to spotlight the economic value of Dyslexic Thinking. At the heart of the campaign is the new Return on Dyslexic Thinking report, released today in conjunction with the world’s largest recruitment company, Randstad Enterprise, shows that by empowering all dyslexics, the UK could more than triple the contribution of ‘Dyslexic Thinking’ to the UK economy from £29.5 billion to £98.2 billion. The report poses “The Trillion Dollar Question” – can we afford not to empower Dyslexic Thinking?

This economic value comes to life through a striking global out-of-home campaign in the UK, supported by Ocean Outdoor, with posters across prime billboard and poster sites pointing to the fact that without harnessing Dyslexic Thinking, the world is missing out.

Says Kate Griggs, Founder of Made By Dyslexia: “Dyslexic thinkers have the skills needed to collaborate with AI and turbocharge innovation in this new age. The ‘Return on Dyslexic Thinking’ should give every workplace a financial imperative to harness these skills. Leading companies aren’t asking if they should empower dyslexic talent, but how fast.”

This first-of-its-kind report and campaign are supported by companies, entrepreneurs and high-profile dyslexics, including HSBC, Cisco, GCHQ, Randstad Enterprise, Nick Jones and Dame Maggie Aderin-Pocock. It shows that organisations that empower dyslexic thinkers to lean into their strengths will be able to unlock more growth and innovation and contribute larger amounts to the economy. Alongside Randstad Enterprise, the charity is working with FTSE 100, S&P 500, and other leading organisations to show how empowerment levels can be raised using The Dyslexic Thinking Workplace Guide. This free interactive resource, launched in partnership between Randstad Enterprise and Made By Dyslexia, offers simple tools to help organisations hire, support and empower dyslexic talent.

Says Mike Smith, Chief Executive, Randstad Enterprise: “Empowering Dyslexic Thinking isn’t a tick-box exercise. For organisations and nations that want to grow, lead and innovate, the ‘Return on Dyslexic Thinking’ makes the business case to recruit and empower this talent.”

Says Psembi Kinstan, Chief Creative Officer, DDB Group Melbourne: “We are once again incredibly proud to partner with Kate to prove the value of Dyslexic Thinking. This report is a critical step towards one of our largest campaigns to date. Watch this space.”

The new activity follows this year’s campaign with Virgin and Sir Richard Branson, highlighting the value of dyslexic entrepreneurs across the UK.

Prime billboard and poster sites in locations across London include Canary Wharf, Battersea Power Station, Westfield White City and Westfield Stratford.