Dig agency drives SkyBus’ new Eastern Express campaign following Kinetic appointment

Kinetic has appointed Dig Agency as a creative agency on SkyBus brand following a competitive pitch. The partnership has kicked off with the launch of SkyBus’ new Eastern Express route, supported by an integrated campaign “Get the start you wanted with SkyBus”.

The campaign highlights SkyBus’ commitment to giving travellers an easier, smoother start to their journey, from the Eastern suburbs direct to Melbourne Airport, with reliable services, value for money, and comfort on the go. The campaign is now live across digital, outdoor, radio and social channels.

Says Jodi Cousins, Client Partner at Dig: “SkyBus is an iconic brand trusted by many travellers. We’re excited to partner with them at a pivotal time of growth and to help launch the Eastern Express with a campaign that taps into a universal truth that how you start your trip can set the tone for the entire journey.”

The Eastern Express route marks a significant expansion for SkyBus, making airport transfers more accessible for Melbourne’s growing East. The campaign’s bold creative look and simple human insight are designed to build awareness quickly and establish the service as the smarter choice for travellers.

Says Leah Coghlan, Marketing Manager at Kinetic: “Dig has brought a really fresh approach to the SkyBus brand as we launch our Eastern and Sunshine Express services. We have been really excited by the team’s ability to translate a creative concept successfully through varied channels, understanding the nuances of each channel to optimise results.”

Creative Agency:​ Dig Agency
Chief Creative Officer/Partner: David Joubert
Art Director: Kai Faulkner
Copywriter: Glenn Symmons
Designer/Illustrator: Brad Stapleton
Client Partner: Jodi Cousins
Account Director: Tayler Craig

Client:​ Kinetic
Head of brand & external communications: Barrett Gibson
Marketing Manager: Leah Coghlan

Media Agency:​ Media republic
Client Lead: Katie O’Mara-McKinley