CulturalPulse expands client service leadership hiring Rohan Nayee in new senior role

Independent multicultural marketing and media agency CulturalPulse has appointed Rohan Nayee (pictured above) as Client Services Director to lead client partnerships and delivery across government, sport, arts and commercial brands.

Nayee brings 20 years of experience across both agency and brand-side roles in London and Sydney, including senior positions at WPP, Omnicom Group, Marley Spoon and Pernod Ricard.

The appointment expands CulturalPulse’s client service capability and reflects its continued investment in building a sophisticated, client-centric model to support its next phase of growth.

Says Nayee: “CulturalPulse has built a reputation for helping brands engage diverse communities with real intelligence and trust. At a time when cultural relevance is critical to both brand growth and social impact, it’s a mission I feel deeply connected to. I’m excited to work with the team to lead and support clients  in shaping bold, meaningful multicultural strategies that unlock the potential of diverse communities, building lasting connections.”

The client team now comprises three dedicated specialists: new joiner Gabriella Angel, Communications and Campaign Manager, Jake Swarts as General Manager – Client Delivery and Nayee. Together they deliver client excellence across CulturalPulse’s broader offering in strategy, research, analytics, creative, media and community engagement.

CulturalPulse works with major organisations including Commonwealth Bank, Football Australia, Department of Home Affairs, NBL and Coles, and has recently commenced a new project with NAATI, led by Nayee. The team is also driving ongoing relationships with Rawson Homes and the Cancer Institute NSW, expanding the agency’s footprint in both commercial and government sectors.

Says Tim Kirby, Chief Commercial Officer at CulturalPulse, who joined the agency earlier this year: “Rohan brings a rare mix of client-side and agency leadership experience with a track record of building trusted partnerships that deliver growth. Our recent hires in the client service team continue to build the expertise to deliver at scale and raise the standard of client excellence in multicultural marketing at a time when it is increasingly proving to be a growth driver for so many Aussie businesses.”

Pictured (L-R): Rohan Nayee, Tim Kirby, Gabriella Angel and Jake Swarts