TEAM LEWIS Australia appoints Kevin Fernandes to lead new integrated media buying division

Global marketing agency TEAM LEWIS has announced the launch of its new media buying division in Australia. To spearhead this offering, the agency has appointed Kevin Fernandes (above) as Head of Media, expanding the agency’s integrated full service offering and further strengthening its ability to drive impact for Australian clients.

Fernandes joins the agency with over 14 years’ experience in AdTech, data-driven solutions, and cross-channel media partnerships. He previously worked as National Head of Partnerships & AdTech at Havas Media, where he developed and scaled the investment team, drove digital product adoption, and modernised commercial and media delivery.

In his new role at TEAM LEWIS, Fernandes will be focused on building and diversifying the agency’s client portfolio by driving integrated campaigns, combining paid media, social, content and PR, to deliver meaningful growth for clients. The media buying service offering is a first for the agency in Australia and strengthens its ability to offer data-driven approaches that effectively reach audiences and drive revenue.

Says Fernandes: “Having the opportunity to build TEAM LEWIS’ media division in Australia represents one of those rare opportunities to craft truly integrated brand stories that resonate across every touchpoint.

“I am excited to combine the talent, intelligence and strategic storytelling expertise of the agency to launch not just another capability, but to build out compelling narratives that drive real business outcomes for our clients.”

Complementing the media division launch, Alex Robinson (pictured below) has taken up a new role within the agency as Head of Creative & Content for the Australia market. Since joining TEAM LEWIS in June 2024, Robinson has become an instrumental force in delivering creative impact for clients. In his new role, he will continue to showcase the agency’s creative-first mindset by helping clients to connect with audiences in intelligent ways through world-class campaigns.

Says Robinson: “Getting to work across our client portfolio and finding new creative ways to tell their stories, whether that’s via earned, owned, or now paid with Kevin in the mix, is seriously exciting. Creative thinking drives everything we do at TEAM LEWIS, and with the tools we have at our fingertips there’s never been a better time to build remarkable work. The opportunities really are endless.

“Leading that from Australia, while teaming up with our ridiculously talented creative and content teams across the globe, mean we can continue to drive impact for our clients.”

This continued investment in the market will support TEAM LEWIS in boosting its existing media strategy services, offering clients a local, full-service solution for all their communications’ needs.

“Bringing an outstanding industry leader like Kevin on board to launch and grow our media division, takes the agency to a whole new level locally,” says Martin Harkin, managing director TEAM LEWIS Australia. “I’m equally excited by the evolution of Alex’s role. Since joining, he has become a catalyst of the agency’s creative vision across all our disciplines.

“The combination of dynamic media leadership with creative excellence marks an incredibly exciting new chapter for the business. It is the next step of a broad strategy to capitalize on the agility of TEAM LEWIS, allowing us to offer the best solutions to clients no matter the size and scale of the ask, all at a speed that is unrivalled.”