Rate Money backs tradies in new ‘Don’t Loan Alone’ campaign via Sydney indie agency Bounce

CB Exclusive – Independent Sydney creative agency Bounce has partnered with Rate Money, one of Australia’s leading specialists in self-employed home loans, to launch the ‘Don’t Loan Alone’ campaign. Aimed at reshaping how more than 1.6 million self-employed Australians, including tradies, access finance.

Traditional lenders label the self-employed too risky making it near impossible to secure a loan. For tradies and other self-employed Aussies, that system doesn’t stack up… If tradies wanted paperwork, they’d be behind a desk. What they want is peace of mind, not piles of forms.

The ‘Don’t Loan Alone’ campaign centres on the idea of having Rate Money support you when other lenders won’t.

“We wanted to show the power of partnering with someone who’s in your corner, who genuinely wants you to get the loan and is ready to help however possible,” says Jacob Lumsdaine, Associate Creative Director at Bounce. “A feeling tradies rarely experience if they’ve tried to secure a loan through traditional pathways.”

For Bounce, the project also marked a fresh creative and production approach.

“Picking the right tool for the job was literally the aim of the game,” says Joel Chapman, Executive Creative Director at Bounce. “We combined photography, videography, CGI and AI to craft the campaign. It became a proof that AI vs. ‘real’ doesn’t have to be binary. The better question is how every tool can deliver more. More creativity, more output, more possibilities… More Bang, as we say.”

“At Rate Money we pride ourselves on a tailored approach to home loan solutions for the self-employed,” says Cathy Stapleton, Chief Marketing Officer for the brand. “Working with Bounce has been a true partnership. They took the time to unlock the insights, dig into the category research and present a strategy that feels both creative and commercially sharp. We’re excited to continue building on this foundation together.”

The campaign is now live across social and digital channels nationwide, reinforcing Rate Money’s mission to provide a home for the self employed.

Client: Rate Money
CEO: Ryan Gair
Chief Marketing Officer: Cathy Stapleton
Marketing Coordinator: Kate Hughes
Marketing Coordinator: Briedelia Wiggins

Creative Agency: Bounce
General Manager: Danielle Collins
Executive Creative Director: Joel Chapman
Associate Creative Director: Jacob Lumsdaine
Art Director: Mikey Felczynski
Director of photography: Cole Bennetts
Producer: Cameron Brown
Photo Assist: Sean Foster
Art Designer: Claire Mueller
HMU: Brooke Low