AusMusic T-Shirt Day Campaign Returns via Support Act and Mushroom Creative House

AusMusic T-Shirt Day (AMTD) returns on Thursday, 27 November with a bold new creative direction, an all-star ambassador line-up, and a rallying cry to celebrate the road crews, managers and behind-the-scenes workers, the legends on the backline, who power Australia’s music industry.

The 2025 campaign marks a bold new creative chapter for AusMusic T-Shirt Day, developed in partnership between Support Act and Mushroom Creative House.

AMTD has become a nationwide cultural moment — a day where music lovers across Australia wear their favourite band tee, snap a photo, and flood timelines with support for the artists and crews who make live music possible. Every shirt worn and every dollar donated fuels Support Act’s vital programs, turning a simple t-shirt into a powerful statement of solidarity.

Leading the ambassador line-up are The Kid LAROI, Jessica Mauboy, Troy Cassar-Daley, Missy Higgins, Bernard Fanning, Hilltop Hoods, King Gizzard and the Lizard Wizard, and Hoodoo Gurus, joined by rising artists including Lane Pittman, The Buoys, Party Dozen, C.O.F.F.I.N, and Floodlights.

This year’s Limited Edition Collection pairs ambassadors with leading visual artists to create collectible designs that reflect the depth and diversity of Australian music culture.

One of the headline collaborations is between The Kid LAROI and Gumbaynggirr woman and artist Aretha Brown, bringing together two emboldened First Nations talents for a one-off design that highlights the creativity, leadership and cultural influence of First Nations artists in helping to shape Australia’s vibrant music industry.

Another highlight is Missy Higgin’s illustrated shirt, created from a photo reimagined into an artwork featuring her long-time bandmates celebrating a relationship that has seen their careers and lives flourish side-by-side for well over a decade.

Support Act CEO, Clive Miller, says: “This year, it feels like AMTD has exploded forward. Building on the incredible support from all parts of the music industry over many years, it has become a cultural moment, and we’re calling on the Australian public to join the momentum, to celebrate and to help fundraise for all the legends who show up for AusMusic every single day, but who need our support when times are tough.”

Envisioned by Support Act, the campaign is anchored in the rallying cry “Show Up for AusMusic” and brought to life through a brand suite that balances bold minimalism with movement, colour and dynamism: reflecting both the credibility and energy of Australia’s music industry.

Support Act Campaign Director – AusMusic T-Shirt Day, Rachel Campbell says: “In shaping this year’s campaign, I knew we had to get to the heart of why AusMusic T-Shirt Day matters. Australian music workers show up 365 days a year, and AusMusic T-Shirt Day is our chance to show up for them, in recognition, in joy, and in celebration, so that Support Act can keep showing up when times get tough.

“For me, this campaign is about honouring that ecosystem of care: the network of people whose creativity, skill and resilience underpin our music culture. And I have to say, it’s been an absolute pleasure working with the Mushroom Creative House team to bring this vision to life.”

All funds raised provide crisis relief and mental health programs and services for musicians, managers, crew and music workers, a direct investment in keeping Australia’s creative culture strong and vibrant.

AusMusic T-Shirt Day is proudly supported by founding partners triple j and ARIA, and supporting partners Mushroom Creative House, Love Police and American Apparel.

Supporters can get behind the campaign by visiting ausmusictshirtday.org.au to purchase a shirt, make a donation, and show their support online with #AusMusicTShirtDay and #ShowUpForAusMusic