WPP Media wins Suncorp pitch
WPP Media has been appointed by leading Australian insurer, Suncorp to deliver a new, bespoke agency model called Open Era.
The win marks a significant milestone for WPP Media, reflecting its ability to deliver innovative, data-driven solutions tailored to complex client needs.
Maria Grivas will lead the relationship as the Executive Lead of Open Era. Grivas will be tasked with bringing together a diverse team of strategists, technologists and client leaders from across WPP Media to set Suncorp up for the future.
This future-focused model is designed for Suncorp, to suit the complexity of its portfolio of brands, including AAMI, Apia, Bingle, CIL Insurance, GIO, Essentials by AAI, Shannons, Suncorp Insurance, and Terri Scheer.
The Open Era model will harness the full breadth of WPP Media’s capabilities – from its WPP Open AI platform and integrated and strategic expertise, ensuring a seamless, collaborative approach to driving Suncorp’s growth in a rapidly evolving market. This proposition leverages WPP Open, augmenting our teams with AI and automation to unlock the power of human ingenuity for Suncorp.
Suncorp’s Executive General Manager, Brand and Customer Experience, Mim Haysom, says: “We are excited to be working with WPP Media to collaborate on industry-leading marketing and media solutions across our diverse portfolio. It brings future-fit technology for the changing media landscape, strong data ecosystem, and a passionate and experienced team to help us best serve our customers.
“I would like to thank OMD for their continued partnership, professionalism and support, over many years, that delivered award-winning campaigns and business results.”
Says Grivas: “We’re excited to partner with Suncorp and the phenomenal marketing team there, and shape the next era of success together. This achievement shows what’s possible when we bring together the best of WPP Media. The depth of thought leadership, innovation and collaboration delivered across our network was extraordinary.”
Says Aimee Buchanan, CEO of WPP Media Australia & New Zealand: “We’re incredibly proud to partner with Suncorp, one of Australia’s strongest businesses with some of the most loved brands. Winning Suncorp is a defining moment for our group. It shows that when we innovate relentlessly and work as one team, there’s no limit to what we can achieve. Mim and the Suncorp team have bold ambitions and a relentless agitation for better, which aligns so closely with our vision.”
The appointment is effective from 1 March. It follows local wins such as Lion (EssenceMediacom), HBO Max (EssenceMediacom) Amazon (OpenDoor), MG (Mindshare) and globally Mastercard.