The Creative Collective unveils new brand identity in its 18th year of business

September 26 2025, 12:50 pm | BY Ricki Green | No Comments
The Creative Collective unveils new brand identity in its 18th year of business

The Creative Collective, a female-led full-service marketing agency founded in 2007, has unveiled a refreshed brand identity featuring a new logo, colour palette, brand voice, tagline, and positioning. A new-look website will follow in the coming months.

 

The brand refresh comes as the agency celebrates 18 years in business. Known for forerunning in the marketing industry, and constantly adapting to change, The Creative Collective says the update reflects both its resilience and its ongoing commitment to staying ahead of industry trends such as the rise of AI, evolving social media platforms, and shifting algorithm dynamics.

“We’ve always prided ourselves on being early adopters,” says Yvette Adams, Founder of The Creative Collective. “As a marketing agency, it’s not enough to tell our clients to evolve – we need to lead by example. This refresh is about showing that we practise what we preach. After 18 years, we’re still pushing boundaries and ensuring our brand remains as modern and dynamic as the clients we work with.”

The new identity reinforces The Creative Collective’s position as a full-service marketing partner, offering strategy, websites, SEO, paid ads, social media, branding & design, PR, and training, and ever-evolving services to suit changing market demands.

The Creative Collective unveils new brand identity in its 18th year of business

Since its inception in 2007, The Creative Collective has grown through numerous industry shifts – from algorithm changes on Facebook and Google, to the rapid emergence of AI. The agency sees its new brand as a statement of adaptability and proof of its ability to thrive amid disruption.

“After eighteen years in, the pace of change has never been faster,” adds Adams. “Our clients want partners who can guide them through uncertainty, spot opportunities, and help them innovate. This refresh is both a celebration of our journey and a commitment to where we’re heading.”

The new brand identity is being rolled out across digital platforms now, with the updated website to launch in the coming months.

The Creative Collective unveils new brand identity in its 18th year of business The Creative Collective unveils new brand identity in its 18th year of business The Creative Collective unveils new brand identity in its 18th year of business The Creative Collective unveils new brand identity in its 18th year of business The Creative Collective unveils new brand identity in its 18th year of business The Creative Collective unveils new brand identity in its 18th year of business The Creative Collective unveils new brand identity in its 18th year of business