Hello appoints Sam Kelly as new CEO

Full-service agency Hello has announced Sam Kelly as its new CEO.

The Hello group includes Hello Social, Hello Talent, Hello Create, Hello Media, Hello Events, Hello PR and full-service, strategy and creative offering, Hello.

Says Max Doyle, Founder, Hello: “This move marks the next exciting chapter for our business. Sam has been managing the business for the last 4 years as a Partner and Managing Director and is to be credited for much of our success. There isn’t a more ideal candidate to continue the rapid growth of our award winning social and influencer businesses as well as our full-service offering and push us into international markets.”

Today the agency employs more than 65 full-time staff, servicing the country’s most progressive brands including Uber, Unilever, Kmart, CBA, Budget Direct, Paramount+, Kimberly-Clark, Network 10, BMW, Tyro, Asahi, Koala, Audible and more.

Says Kelly: “I look forward to continuing to work with Max and the Advisory Board, including our new Chair, Steve McLeod, as well as Maddie, Julien and the rest of our leadership team. We have the right structure, team and adaptive product market-fit to continue our strong growth.

“There has never been a more exciting time for Hello and our ‘Creative Intelligence’ methodology – an integrated model that puts strategy, culture, creativity, connections and measurement at the heart of everything we do. Brand strategy shouldn’t be executed through a rinse and repeat playbook or be limited by agency capabilities. Our full-service offering allows the strategy to do the talking and us to do the walking, wherever that may be. We’ll continue to show up in our many different forms, delivering effective and measurable impact for brands looking to win in a new media world.”