“It’s got a bit of stretch”: Volkswagen unveils new campaign for the all-new Tayron via DDB

Volkswagen Australia has launched a new campaign for the all-new Tayron developed in collaboration with DDB Sydney.

 

Titled ‘Why the long car?’, the new campaign draws inspiration from the iconic advertising style of the 1960s, known for its minimalist approach and clever copywriting.

The film was directed by Toby Pike through FINCH.

Client: Volkswagen Australia
Agency: DDB Sydney
Production Company: FINCH
Director: Toby Pike
Producers: Michelle Browne, Bryce Lintern
Post Production Company: ARC
Music: Sonar Music