Shine Justice appoints dentsu Queensland as new media agency of record

dentsu Queensland has been appointed media agency of record for Shine Justice, a group of law firms united by a shared passion for achieving justice for those who need it most.

Following a competitive pitch process, dentsu Queensland will lead media strategy, planning and buying for the group, in collaboration with Shine’s in-house marketing teams.

Shine Justice encompasses the Shine Lawyers brand across Australia and New Zealand, as well as subsidiaries, including Stephen Browne Lawyers in Western Australia.

Founded in Toowoomba, Queensland, in 1976, Shine will mark its 50th anniversary in 2026, with a continued focus on expanding their personal injury law and class action reach, domestically and internationally.

Says Chris Ernst, Managing Director, dentsu Queensland: “We’re thrilled to partner with Shine, a company born in Queensland and driven by a mission to improve lives and ensure that all Australians have access to the justice that they deserve. Their values align perfectly with our own commitment to creating work that benefits society and communities. We’re excited to get started and delivering meaningful impact together.”

Says Shannan Madden, Chief Marketing Officer, Shine Lawyers: “We’re excited to partner with dentsu to continue strengthening our connection with clients and communities. Together, we will develop targeted solutions that light the way to justice and help more people right wrong.”

The win builds on dentsu Queensland’s strong momentum in 2025, following the successful retention of The Lottery Corporation in May. It also comes on the heels of the agency being named as one of The Australian Financial Review’s Best Places to Work, ranking 9th in the media and marketing category.

The recognition reflects dentsu Queensland’s continued growth and cultural strength, including double-digit revenue growth and national accolades such as Chris Ernst’s win in Mediaweek’s Next of the Best Award – leadership category.

dentsu Queensland growing client roster includes Tourism Whitsundays, .AuDA, Good Drinks Australia, Tourism and Events Queensland (TEQ), Brisbane Economic Development Agency (BEDA), Experience Gold Coast, Tourism Tropical North Queensland, Visit Sunshine Coast, McCormick Foods, Great Southern Bank and Aveo Retirement Living.